Case study - Bringing Luxury Eyewear Experience Online with Medusa Platform

To provide Frame Optics with a robust and scalable eCommerce solution, we built the core of the platform using Medusa. Its modular architecture provided the foundation for a customizable and efficient platform tailored to the specific needs of luxury eyewear sales. This choice allowed us to create a flexible backend that offer the potential for future growth.

For the frontend, we utilized the Next.js Medusa Starter Kit. However, to ensure that the design truly reflected the brand's identity, we worked closely with the client throughout the entire development process. The combination of client-driven design and the flexibility of Next.js ensured that the final product was both visually appealing and highly functional.

We deployed the storefront on Vercel, leveraging its powerful hosting capabilities to ensure fast load times and seamless user interactions. The backend, powered by Medusa, was hosted on DigitalOcean, providing a secure environment that could handle increasing traffic as the brand grows.

Transitioning from the previous WordPress setup, we executed a seamless product migration to the new Medusa-powered platform. This process involved carefully transferring all product data, including descriptions, images, and pricing, to ensure that Frame Optics' inventory was fully integrated into the new system without any disruptions to their business operations.

While the eCommerce platform now operates on Medusa, Frame Optics' blog and content marketing efforts remain managed through WordPress CMS. The dual setup allows the team to leverage WordPress's familiar interface for content creation. This structure ensures that marketing content is easily managed and updated.

To enhance customer communication and streamline marketing efforts, we integrated Sendgrid. It allows automatic email notifications, ensuring that customers receive timely updates about their orders, promotional offers, and important reminders.

To enhance the user experience, we integrated advanced search functionality using Mailchimp. This feature allows customers to quickly find specific products. Additionally, it allows the company to reach customers with personalized recommendations.

For secure and efficient payment processing, we integrated Stripe. The integration supports various payment methods, catering to a diverse customer base while ensuring that transactions are processed smoothly and securely.

Appointment scheduling feature allows customers to book consultations, directly through the website, while also providing Frame Optics with valuable insights into their customers preferences.

Frame Optics chose Medusa as their eCommerce platform with a clear vision for future growth. They needed a system that could not only handle their current needs but also support their ambitious plans to expand into multiple warehouses.

Additionally, the platform is designed to accommodate future customer service features, such as reminders for eye exams, notifications for new glasses, and maintenance services.

This scalable infrastructure ensures that Frame Optics can seamlessly grow their operations and continue to provide excellent service as their business evolves.

The new eCommerce platform has simplified Frame Optics' operations by dividing responsibilities between two systems.

Medusa manages all aspects of sales and inventory, providing a powerful tool for eCommerce management, while WordPress continues to handle content creation.

This approach lets Frame Optics benefit from Medusa’s framework, while maintaining the familiarity of old CMS for their team.

With the new eCommerce platform, Frame Optics has enhanced its ability to engage with customers. The user-friendly interface, combined with integrated marketing tools like Mailchimp and SendGrid, has improved communication and customer retention.