Jakub Zbąski

7 years of experience working with eCommerce. Engineer with hands-on experience in JavaScript-based technologies. Ex-developer in companies like Nokia and Monterail. Leading Rigby’s strategy, growth, and delivery.

News

The Rigby 2.0 Manifesto: Rebuilding Our Commerce Delivery as an AI-Native System

Rigby is shifting to AI-native commerce delivery. Canso – our new framework – migrates platforms in 30 days, cuts TCO by ~30%, and ships features in days.

Jakub Zbąski

March 24, 2026

Podcast

Is Medusa an Open-Source Shopify Alternative?

In this episode of the Rigby Podcast, Jacob Zbąski (CEO) and Greg Tomaka (CTO) talk about a question that comes up again and again: how Medusa and Shopify really compare?

Jakub Zbąski

February 2, 2026

Podcast

Was Medusa.js the Right Technology Bet?

In this first episode of the Rigby Podcast, Jacob Zbąski (CEO) and Greg Tomaka (CTO) open up about the real story behind Rigby – how a small team building WordPress and WooCommerce stores ended up specializing in complex, custom marketplaces built on Medusa.js.

Jakub Zbąski

January 30, 2026

eCommerce

The Complete Guide to Scalable eCommerce Platform: How to Handle Traffic Spikes and Maintain User Experience

Gain insights into effective strategies and technologies for a scalable eCommerce platform. Manage traffic spikes and ensure a seamless user experience lika a pro. Read now!

Jakub Zbąski

January 23, 2026

eCommerce

Wholesale eCommerce: What Is It & How Does It Work? (2026 Insights)

Explore how wholesale commerce works, how it differs from retail eCommerce, and what to look for when building or selecting a wholesale eCommerce platform.

Jakub Zbąski

January 14, 2026

News

Rigby, Elevated for What's Next

We’ve grown quickly - not just in size, but in the ambition of our clients and the complexity of the platforms we build. This brand refresh was about bringing our identity in line with our reality. We didn’t need to reinvent who we are - just evolve how we present ourselves, especially as we step further into the enterprise space.

Jakub Zbąski

July 11, 2025

Development

Next.js + Vercel, the Best Solution for the Frontend of an Online Store

Finding the right frontend solution for your online store is crucial. Enter Next.js and Vercel, a dynamic duo that promises unmatched performance, scalability, and developer experience for frontend developers...

Jakub Zbąski

July 19, 2024

B2B

How to Design B2B eCommerce Websites

In the rapidly evolving digital landscape, b2b eCommerce website design has become a critical factor in the success of business-to-business operations. As more companies shift their focus to online platforms, the need for effective, user-friendly b2b websites has never been greater. This comprehensive guide will explore the essential elements of creating a b2b eCommerce website that not only meets the unique needs of business buyers but also enhances the overall customer experience.

Jakub Zbąski

July 11, 2024

B2B

B2B in E-commerce: Everything You Need to Know

This comprehensive guide will delve into the intricacies of B2B eCommerce, exploring its definition, benefits, challenges, and much more...

Jakub Zbąski

July 3, 2024

eCommerce

Unlocking Flexibility and Scalability: The Power of Composable Architecture

Composable architecture has emerged as a game-changing approach to building software systems. But what exactly is composable architecture, and why is it gaining traction in the world of digital transformation strategies?

Jakub Zbąski

July 2, 2024

Got a commerce modernization challenge? Let's talk

A 30-minute Commerce Future Session - tailored to your stack, your challenges, your roadmap. No pitch. Just perspective. No preparation needed on your side.

Jacob Zbąski

Co-founder & CEO

“Whether you're exploring migration, struggling with legacy complexity, or just want a second opinion - we're here.”

Jacob Zbąski

Co-founder & CEO